S T A T E   O F   N E W   Y O R K
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                                  9741

                          I N  A S S E M B L Y

                              May 20, 2014
                               ___________

Introduced  by  M.  of  A. BROOK-KRASNY -- read once and referred to the
  Committee on Alcoholism and Drug Abuse

AN ACT to amend the mental hygiene law, in relation to a  public  aware-
  ness educational program on heroin; and making an appropriation there-
  for

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Section 19.09 of the  mental  hygiene  law  is  amended  by
adding a new subdivision (i) to read as follows:
  (I)  THE  COMMISSIONER  SHALL  CREATE  A MULTI-FACETED PUBLIC OUTREACH
PROGRAM TO RAISE AWARENESS OF THE INHERENT DANGERS AND COSTS  OF  HEROIN
USE.  THE PROGRAM SHALL CONSIST OF SUCH PUBLIC SERVICE ANNOUNCEMENTS AND
INTERACTIVE MEDIA SPOTS DESIGNED TO REACH THE BROADEST POSSIBLE  GENERAL
AUDIENCE,  AS WELL AS THOSE DESIGNED TO SPECIFICALLY TARGET THOSE SOCIAL
AND AGE GROUPS THAT ARE MOST AT  RISK  FOR  EXPERIMENTING  WITH  HEROIN,
THOSE  WHO  ARE  CURRENTLY  USING  HEROIN,  AND THOSE WHO ARE SEEKING OR
UNDERGOING TREATMENT FOR HEROIN ADDICTION.  THE CONTENT OF SUCH OUTREACH
EFFORTS SHALL INCLUDE, BUT NOT  BE  LIMITED  TO,  SUCH  TOPICS  AS:  THE
DANGERS  OF  ADDICTION  AFTER  ONLY ONE USE; SECTION 220.78 OF THE PENAL
LAW, OTHERWISE KNOWN AS NEW YORK STATE'S GOOD SAMARITAN LAW; THE CURRENT
DEMOGRAPHICS OF HEROIN ADDICTION; THE RECOGNIZABLE  PHYSIOLOGICAL  SYMP-
TOMS  OF  ADDICTION;  THE AVAILABILITY AND THE CRITICAL EFFECTIVENESS OF
ADMINISTERING AN OPIOID ANTAGONIST IN CASES OF SUSPECTED  OVERDOSE;  AND
THE  AVAILABILITY OF THE OFFICE'S HOPELINE.  THE COMMISSIONER SHALL POST
THE ANNOUNCEMENTS, EXAMINE ALL  POSSIBLE  METHODOLOGIES,  AND  TAKE  ALL
OTHER  EFFORTS,  INCLUDING THE USE OF SOCIAL MEDIA SITES, TO ENSURE THAT
THE ANNOUNCEMENTS ARE VIEWED BY THE  MAXIMUM  NUMBER  OF  PEOPLE.    THE
COMMISSIONER  SHALL  ALSO  PROVIDE  COPIES  OF  THE ANNOUNCEMENTS ON ITS
WEBSITE IN A HIGHLY VISIBLE LOCATION THAT ARE  AVAILABLE  TO  BE  FREELY
DOWNLOADED BY ANY MEMBER OF THE PUBLIC.
  S  2.  The sum of five hundred thousand dollars ($500,000), or so much
thereof as may be necessary, is hereby appropriated to the department of
mental hygiene out of any moneys in the state treasury  in  the  general
fund  to  the  credit  of  the  office of alcoholism and substance abuse

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
              

                                                           LBD14128-05-4

A. 9741                             2

services, not otherwise appropriated, and  made  immediately  available,
for  the purpose of carrying out the provisions of this act. Such moneys
shall be payable on the audit and warrant of the comptroller on vouchers
certified  or  approved  by the commissioner of the office of alcoholism
and substance abuse services in the manner prescribed by law.
  S 3. This act shall take effect immediately.