NY State Senate Bill 2015-S4118

Senate Bill S4118

2015-2016 Legislative Session

Establishes the New York craft beverage council within the department of economic development

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Archive: Last Bill Status - Stricken

Introduced
- In Committee Assembly
- In Committee Senate
- On Floor Calendar Assembly
- On Floor Calendar Senate
- Passed Assembly
- Passed Senate
Delivered to Governor
Signed By Governor

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Actions

View Actions

	Assembly Actions - Lowercase Senate Actions - UPPERCASE
Jan 20, 2016	recommit, enacting clause stricken
Jan 06, 2016	referred to commerce, economic development and small business
Jun 25, 2015	committed to rules
May 04, 2015	advanced to third reading
Apr 29, 2015	2nd report cal.
Apr 28, 2015	1st report cal.444
Feb 27, 2015	referred to commerce, economic development and small business

Votes

- Apr 28, 2015 - Commerce, Economic Development And Small Business Committee Vote
  S4118
  
  10
  
  Aye
  
  0
  
  Nay
  
  1
  
  Aye with Reservations
  
  0
  
  Absent
  
  0
  
  Excused
  
  0
  
  Abstained
  - - Commerce, Economic Development And Small Business Committee Vote: Apr 28, 2015
      
      aye (10)
      
      Boyle
      
      Felder
      
      Funke
      
      Gallivan
      
      Griffo
      
      Hamilton
      
      Hassell-Thompson
      
      Robach
      
      Sanders Jr.
      
      Valesky
      
      aye wr (1)
      
      Kennedy

co-Sponsors

2015-S4118 (ACTIVE) - Details

See Assembly Version of this Bill:: A2305
Law Section:: Economic Development Law
Laws Affected:: Add Art 5-F §§181-f - 181-i, Ec Dev L
Versions Introduced in Other Legislative Sessions:: 2013-2014: A7544
2017-2018: S4772, A128
2019-2020: A130
2021-2022: A1910

2015-S4118 (ACTIVE) - Summary

Establishes the New York craft beverage council within the department of economic development to develop a marketing strategy to promote the state's fine wines, spirits and craft brews.

2015-S4118 (ACTIVE) - Sponsor Memo

                                BILL NUMBER:S4118

TITLE OF BILL:

An act to amend the economic development law, in relation to
establishing the New York craft beverage council

PURPOSE:

To create and implement a New York Beverage Council within the
Department of Economic Development to promote New York as a premiere
producer of high quality wines, spirits and craft brews and to enhance
brand, recognition for New York craft beverages within and outside of
NY State for the purpose of increasing sales and production of NY
wines, spirits and craft brews and increased tax revenue for the
people of New York State.

SUMMARY OF PROVISIONS:

Section 1: Section 181-f of the Economic Development Law creates a NY
Craft Beverage Council Program. § 181-g sets the definitions for this
section. § 181-h of the Economic Development Law provides general
powers and duties of the commissioner. § 181-i creates a NY Craft
Beverage Council consisting of a 9-member board of directors,
including five members to be appointed by the governor, two members to
be appointed by the temporary president of the senate and two members

to be appointed by the speaker of the assembly. The board shall
consist of representatives from a winery, a distillery, a
microbrewery, a liquor store, a beer distributor, a farm distillery, a
brew pub, a restaurant licensed to sell New York craft beverages, and
a promoter of commercial products. The Chair of the Urban Development
Corporation will serve as Chair of the Council, with an executive
director to be appointed by the board of directors. The board of
directors will elect their successors following the completion of
their term. The board will meet four times annually at the call of
their chairman or in his absence the vice chairman or on petition of
any three members. The New York Craft Beverage Council is charged with
creating brand recognition for fine New York wines, spirits and craft
brews.

Regional advisory boards will be established for the purposes of
collaborating with the New York craft beverage council and regional
stakeholders. There will be five regional advisory board members for
each of the ten regions of the state.

Section 2 sets the effective date.

JUSTIFICATION:

New York State is one of the largest producers of craft beverages in
the United States but falls far short of other states in supporting
this important industry. The industry today is strong in the tourism
areas, but is in need of stronger consumer awareness and demand for
the high quality products being produced across the state.  In an
effort to create an opportunity for the State to generate sales tax
revenue along with increasing the number of new jobs within the craft
beverage industry, and to promote the sale and enjoyment of New York


craft beverages, this bill would create the New York Craft Beverage
Council. The Council would promote New York craft beverages in concert
with the tourism industry, wineries, distilleries, breweries,
retailers and restaurants within and outside of NY State. A marketing
campaign to be undertaken will educate New Yorkers and other consumers
as to the quality and benefits of New York's craft beverages. Specific
plans will be developed by the Council and progress reported to the
State on an annual basis with key performance indicators and metrics
to measure the success of the efforts.

PRIOR LEGISLATIVE HISTORY:

2013,2014: S.5300/A.7544 Referred to Commerce, Economic Development &
Small Business

FISCAL IMPLICATIONS:

None.

EFFECTIVE DATE:

Immediately.

2015-S4118 (ACTIVE) - Bill Text download pdf

                            
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  4118

                       2015-2016 Regular Sessions

                            I N  S E N A T E

                            February 27, 2015
                               ___________

Introduced by Sen. YOUNG -- (at request of the Legislative Commission on
  Rural  Resources)  -- read twice and ordered printed, and when printed
  to be committed to the Committee on Commerce, Economic Development and
  Small Business

AN ACT to amend the economic development law, in relation to  establish-
  ing the New York craft beverage council

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. The economic development law is amended  by  adding  a  new
article 5-F to read as follows:
                               ARTICLE 5-F
                 NEW YORK CRAFT BEVERAGE COUNCIL PROGRAM
SECTION 181-F. SHORT TITLE.
        181-G. DEFINITIONS.
        181-H. GENERAL POWERS AND DUTIES OF THE COMMISSIONER.
        181-I. NEW YORK CRAFT BEVERAGE COUNCIL.
  S  181-F. SHORT TITLE. THIS ARTICLE SHALL BE KNOWN AND MAY BE CITED AS
THE "NEW YORK CRAFT BEVERAGE COUNCIL PROGRAM".
  S 181-G. DEFINITIONS. THE FOLLOWING TERMS  SHALL  HAVE  THE  FOLLOWING
MEANINGS FOR THE PURPOSES OF THIS SECTION:
  1. "WINERY" SHALL MEAN A BUSINESS THAT PRODUCES WINE.
  2. "DISTILLERY" SHALL MEAN A BUSINESS THAT PRODUCES SPIRITS.
  3. "MICROBREWERY" SHALL MEAN A BUSINESS THAT PRODUCES CRAFT BREWS.
  4.  "BEER DISTRIBUTOR" SHALL MEAN A BUSINESS THAT SELLS CRAFT BREWS TO
THE PUBLIC AND DELIVERS CRAFT BREWS TO RETAILERS.
  5. "BREW PUB" SHALL MEAN A PUB OR RESTAURANT THAT BREWS  BEER  ON  THE
PREMISES.
  6. "FARM DISTILLERY" SHALL MEAN A DISTILLERY WITH A CLASS D LICENSE.
  S  181-H.  GENERAL  POWERS AND DUTIES OF THE COMMISSIONER. THE COMMIS-
SIONER SHALL DEVELOP AND IMPLEMENT A NEW YORK  CRAFT  BEVERAGE  PROGRAM.
THE  NEW  YORK CRAFT BEVERAGE COUNCIL SHALL DEVELOP A MARKETING STRATEGY

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD06397-01-5

S. 4118                             2

PURSUANT TO THIS PROGRAM THAT SHALL  PROMOTE  NEW  YORK  AS  A  PREMIERE
PRODUCER OF HIGH QUALITY WINES, SPIRITS AND CRAFT BREWS.
  S  181-I. NEW YORK CRAFT BEVERAGE COUNCIL. 1. (A) THE COMMISSIONER, IN
ACCORDANCE WITH THIS PROGRAM, SHALL CAUSE TO BE  DEVELOPED  A  NEW  YORK
CRAFT BEVERAGE COUNCIL TO BE TASKED WITH BRANDING, MARKETING AND PROMOT-
ING  FINE  NEW  YORK  STATE WINES, SPIRITS AND CRAFT BEVERAGES.  THE NEW
YORK CRAFT BEVERAGE COUNCIL SHALL BE MANAGED BY AND  ITS  POWERS,  FUNC-
TIONS AND DUTIES SHALL BE EXERCISED THROUGH A BOARD OF DIRECTORS.
  (B) THE INITIAL BOARD OF DIRECTORS SHALL CONSIST OF NINE MEMBERS: FIVE
OF  WHICH  SHALL  BE  APPOINTED  BY  THE GOVERNOR; TWO OF WHICH SHALL BE
APPOINTED BY THE TEMPORARY PRESIDENT OF THE SENATE;  AND  TWO  OF  WHICH
SHALL  BE APPOINTED BY THE SPEAKER OF THE ASSEMBLY. OF THE NINE MEMBERS,
ONE SHALL BE AN OFFICER OR OWNER OF A WINERY, ONE SHALL BE AN OFFICER OR
OWNER OF A DISTILLERY, ONE SHALL BE AN OFFICER OR OWNER OF A  MICROBREW-
ERY, ONE SHALL BE AN OFFICER OR OWNER OF A LIQUOR STORE, ONE SHALL BE AN
OFFICER OR OWNER OF A BEER DISTRIBUTOR, ONE SHALL BE AN OFFICER OR OWNER
OF  A  FARM  DISTILLERY, ONE SHALL BE AN OFFICER OR OWNER OF A BREW PUB,
ONE SHALL BE THE OWNER OR OFFICER OF A RESTAURANT LICENSED TO SELL  FINE
NEW  YORK  WINES,  SPIRITS  AND  CRAFT  BREWS, AND ONE SHALL BE A PERSON
FAMILIAR WITH THE ADVERTISING, PROMOTION  AND  MARKETING  OF  COMMERCIAL
PRODUCTS.  THE DIRECTORS SO APPOINTED SHALL SERVE A TERM OF THREE YEARS,
EXCEPT THAT, OF THE DIRECTORS SO APPOINTED BY  THE  GOVERNOR,  TEMPORARY
PRESIDENT  OF THE SENATE AND SPEAKER OF THE ASSEMBLY, THE OWNER OR OFFI-
CER OF A DISTILLERY, THE OWNER OR OFFICER OF A BEER DISTRIBUTOR AND  THE
OWNER  OR OFFICER OF A RESTAURANT SHALL SERVE FOR ONE YEAR, THE OWNER OR
OFFICER OF A BREWERY, THE OWNER OR OFFICER OF A  LIQUOR  STORE  AND  THE
OWNER  OR OFFICER OF A BREW PUB SHALL SERVE FOR TWO YEARS, AND THE OWNER
OR OFFICER OF A WINERY, THE OWNER OR OFFICER OF A  FARM  DISTILLERY  AND
THE PERSON FAMILIAR WITH ADVERTISING, PROMOTION AND MARKETING OF COMMER-
CIAL PRODUCTS SHALL SERVE FOR THREE YEARS.
  (C)  THE  CHAIR  OF  THE  URBAN DEVELOPMENT CORPORATION SHALL SERVE AS
CHAIR OF THE COUNCIL.
  (D) MEMBERSHIP WILL BE DEFINED AS MEMBERS IN  GOOD  STANDING  PER  THE
BYLAWS OF THE NEW YORK CRAFT BEVERAGE COUNCIL. EACH MEMBER WILL CONTRIB-
UTE  ANNUAL  DUES TO THE COUNCIL TO BE DETERMINED BY THE BOARD OF DIREC-
TORS.
  (E) THE EXECUTIVE DIRECTOR OF THE  NEW  YORK  CRAFT  BEVERAGE  COUNCIL
SHALL HAVE PREVIOUS EXPERIENCE IN MARKETING CRAFT BEVERAGES, EVENT PLAN-
NING  AND  BRAND MANAGEMENT AND WILL BE APPOINTED BY THE BOARD OF DIREC-
TORS, DECIDED BY A MAJORITY VOTE. THE EXECUTIVE DIRECTOR WILL  SERVE  AS
AN "AT WILL" EMPLOYEE AT THE DISCRETION OF THE BOARD OF DIRECTORS.
  (F)  IF  ANY  VACANCY  OTHER  THAN BY EXPIRATION OF TERM OCCURS ON THE
BOARD AMONGST THOSE FIRST APPOINTED SUCH  VACANCY  SHALL  BE  FILLED  BY
APPOINTMENT FOR THE UNEXPIRED TERM BY THE APPOINTING AUTHORITY INITIALLY
APPOINTING SUCH MEMBER. UPON EXPIRATION OF THE INITIAL TERMS, SUCCESSORS
SHALL  BE ELECTED BY THE REMAINING MEMBERS OF THE BOARD FOR A THREE YEAR
TERM; SUCH DIRECTORS SHALL  HAVE  THE  QUALIFICATIONS  REQUIRED  OF  THE
ORIGINAL DIRECTORS.
MEMBERS  SHALL  CONTINUE  AS  SUCH UNTIL THEIR SUCCESSORS HAVE BEEN DULY
ELECTED.
  (G) MEMBERS OF THE BOARD OF  DIRECTORS  SHALL  SERVE  WITHOUT  COMPEN-
SATION,  BUT SHALL BE REIMBURSED FOR ACTUAL EXPENSES REASONABLY INCURRED
IN THE PERFORMANCE OF THEIR DUTIES.
  (H) THE BOARD SHALL MEET FOUR TIMES ANNUALLY AT THE CALL OF THE CHAIR-
MAN OR IN HIS ABSENCE THE VICE CHAIRMAN OR  ON  PETITION  OF  ANY  THREE
MEMBERS.    A  MAJORITY OF THE MEMBERS OF THE BOARD THEN IN OFFICE SHALL

S. 4118                             3

CONSTITUTE A QUORUM FOR THE TRANSACTION OF ANY BUSINESS.  THE  BOARD  IS
ENCOURAGED  TO  CONDUCT  ITS  MEETINGS IN A MANNER WHICH WILL ENSURE THE
ACTIVE PARTICIPATION OF ANY PERSON  HAVING  AN  INTEREST  IN  THE  CRAFT
BEVERAGE INDUSTRY.
  (I) THE NEW YORK CRAFT BEVERAGE COUNCIL IS CHARGED WITH CREATING BRAND
RECOGNITION  FOR  FINE NEW YORK WINES, SPIRITS AND CRAFT BREWS. IN DOING
SO THEY SHALL WORK TO MARKET NEW YORK STATE LABELED CRAFT BEVERAGES BOTH
WITHIN AND OUTSIDE OF NEW YORK STATE WITH THE GOAL OF PROMOTING NEW YORK
CRAFT BEVERAGES.
  (J) THE NEW YORK CRAFT BEVERAGE COUNCIL SHALL, BY ONE  YEAR  FOLLOWING
THE  EFFECTIVE  DATE OF THIS ARTICLE, SUBMIT A PRELIMINARY REPORT TO THE
GOVERNOR AND  THE  LEGISLATURE  WITH  AN  ASSESSMENT  OF  MARKETING  AND
PROMOTION STRATEGIES TO IMPLEMENT THIS ARTICLE.
  2.  (A)  (I)  REGIONAL  ADVISORY  BOARDS  SHALL  BE ESTABLISHED, WHOSE
MEMBERS SHALL WORK WITH THE NEW YORK CRAFT BEVERAGE COUNCIL. THERE SHALL
BE FIVE REGIONAL MEMBERS OF THE ADVISORY BOARD FOR  EACH  REGION  ESTAB-
LISHED  PURSUANT  TO  THIS SECTION. FOR EACH REGION, ONE REGIONAL MEMBER
SHALL BE APPOINTED BY  THE  GOVERNOR,  TWO  REGIONAL  MEMBERS  SHALL  BE
APPOINTED  BY  THE  TEMPORARY  PRESIDENT OF THE SENATE, AND TWO REGIONAL
MEMBERS SHALL BE APPOINTED BY THE  SPEAKER  OF  THE  ASSEMBLY.  REGIONAL
ADVISORY  BOARD  MEMBERS  SHALL  HAVE THE QUALIFICATIONS REQUIRED OF THE
BOARD OF DIRECTORS.
  (II) REGIONAL MEMBERS SHALL NOT BE CONSIDERED TO  BE  MEMBERS  OF  THE
COUNCIL  FOR PURPOSES OF PARTICIPATION IN COUNCIL MEETINGS, EXCEPT WHERE
ITEMS RELATING SPECIFICALLY TO THAT MEMBER'S REGION ARE ON THE AGENDA OF
A COUNCIL MEETING.
  (B) FOR THE PURPOSES OF THIS ARTICLE, THERE SHALL BE TEN REGIONS:
  (I) WESTERN NEW YORK, CONSISTING OF ALLEGANY, CATTARAUGUS, CHAUTAUQUA,
ERIE AND NIAGARA COUNTIES;
  (II) FINGER LAKES, CONSISTING OF GENESEE, LIVINGSTON, MONROE, ONTARIO,
ORLEANS, SENECA, WAYNE, WYOMING AND YATES COUNTIES;
  (III) SOUTHERN TIER, CONSISTING OF BROOME,  CHEMUNG,  CHENANGO,  DELA-
WARE, SCHUYLER, STEUBEN , TIOGA AND TOMPKINS COUNTIES;
  (IV)  CENTRAL NEW YORK, CONSISTING OF CAYUGA, CORTLAND, MADISON, ONON-
DAGA AND OSWEGO COUNTIES;
  (V) MOHAWK VALLEY, CONSISTING OF FULTON, HERKIMER, MONTGOMERY, ONEIDA,
OTSEGO AND SCHOHARIE COUNTIES;
  (VI) NORTH COUNTRY, CONSISTING OF CLINTON, ESSEX, FRANKLIN,  HAMILTON,
JEFFERSON, LEWIS AND ST. LAWRENCE COUNTIES;
  (VII)  CAPITAL REGION, CONSISTING OF ALBANY, COLUMBIA, GREENE, SARATO-
GA, SCHENECTADY, RENSSELAER, WARREN AND WASHINGTON COUNTIES;
  (VIII) MID-HUDSON, CONSISTING OF DUTCHESS, ORANGE,  PUTNAM,  ROCKLAND,
SULLIVAN, ULSTER AND WESTCHESTER COUNTIES;
  (IX) NEW YORK CITY, CONSISTING OF BRONX, KINGS, NEW YORK, RICHMOND AND
QUEENS COUNTIES;
  (X) LONG ISLAND, CONSISTING OF NASSAU AND SUFFOLK COUNTIES.
  (C)  REGIONAL ADVISORY BOARD MEMBERS SHALL SERVE WITHOUT COMPENSATION,
AND SHALL HAVE THEIR PRINCIPAL RESIDENCE WITHIN  THE  REGION  FOR  WHICH
THEY  ARE  APPOINTED.  SUCH  REGIONAL ADVISORY BOARD MEMBERS MAY SOLICIT
INPUT FROM STAKEHOLDER INTERESTS WITHIN THEIR REGION, INCLUDING BUT  NOT
LIMITED  TO  LOCAL  GOVERNMENTS,  COMMUNITY  ORGANIZATIONS,  CHAMBERS OF
COMMERCE, BEVERAGE DISTRIBUTORS, WINERIES, DISTILLERIES, MICROBREWERIES,
RESTAURANTS, AND CONSUMERS AND SHALL TRANSMIT TO THE  COUNCIL  A  REPORT
CONTAINING  ANY  RECOMMENDATIONS  SPECIFIC  TO  THEIR REGION ONE HUNDRED
EIGHTY DAYS FOLLOWING THE EFFECTIVE DATE OF THIS SECTION.
  S 2. This act shall take effect immediately.

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Senate Bill S4118

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