S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   1765
 
                        2019-2020 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 17, 2019
                                ___________
 
 Introduced  by  M. of A. VANEL, HYNDMAN, RA, WRIGHT, SEAWRIGHT -- Multi-
   Sponsored by -- M. of A. DICKENS, LAWRENCE -- read once  and  referred
   to the Committee on Economic Development
 
 AN  ACT  to  amend the general business law, in relation to remedies for
   dilution

   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section  1.  Section  360-l  of  the general business law, as added by
 chapter 319 of the laws of 1996, is amended to read as follows:
   § 360-l. Injury to business reputation; dilution. Likelihood of injury
 to business reputation or of dilution of the distinctive  quality  of  a
 mark  or  trade name shall be a ground for injunctive relief in cases of
 infringement of a mark registered or  not  registered  or  in  cases  of
 unfair  competition,  notwithstanding the absence of competition between
 the parties or the absence of confusion as to the  source  of  goods  or
 services. THE COURT, IN ITS DISCRETION, MAY ENTER JUDGMENT FOR AN AMOUNT
 THREE  TIMES  SUCH PROFITS AND DAMAGES AND/OR REASONABLE ATTORNEYS' FEES
 OF THE PREVAILING PARTY.
   § 2. This act shall take effect immediately.
 
 
 
 
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD00851-01-9