Assembly Bill A5573

2023-2024 Legislative Session

Creates the "I love NY outdoors" program; appropriation

download bill text pdf

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Archive: Last Bill Status - In Assembly Committee

  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-A5573 (ACTIVE) - Details

Current Committee:
Assembly Tourism, Parks, Arts And Sports Development
Law Section:
Economic Development Law
Laws Affected:
Add Art 9-B §216, Ec Dev L
Versions Introduced in Other Legislative Sessions:
2019-2020: A10197
2021-2022: A5643

2023-A5573 (ACTIVE) - Summary

Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.

2023-A5573 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   5573
 
                        2023-2024 Regular Sessions
 
                           I N  A S S E M B L Y
 
                              March 16, 2023
                                ___________
 
 Introduced by M. of A. BRABENEC -- read once and referred to the Commit-
   tee on Tourism, Parks, Arts and Sports Development
 
 AN  ACT  to  amend the economic development law, in relation to creating
   the "I love NY outdoors" program; and making an appropriation therefor
 
   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section  1.  The  economic  development law is amended by adding a new
 article 9-B to read as follows:
                                ARTICLE 9-B
                        I LOVE NY OUTDOORS PROGRAM
 SECTION 216. I LOVE NY OUTDOORS PROGRAM.
   § 216. I LOVE NY OUTDOORS PROGRAM. 1. THE COMMISSIONER  SHALL  DEVELOP
 AND  IMPLEMENT  AN  "I  LOVE  NY OUTDOORS" PROGRAM. THE COMMISSIONER, IN
 CONJUNCTION WITH THE COMMISSIONER OF  THE  DEPARTMENT  OF  ENVIRONMENTAL
 CONSERVATION,  SHALL  DEVELOP  A  MARKETING  STRATEGY  PURSUANT  TO THIS
 PROGRAM THAT SHALL PROMOTE NEW YORK AS A PREMIERE DESTINATION FOR  HUNT-
 ING AND FISHING.
   2.  THE  COMMISSIONER, IN ACCORDANCE WITH THIS PROGRAM, SHALL CAUSE TO
 BE DEVELOPED OUTDOOR VACATION ITINERARIES AND  PACKAGES.  NOTHING  SHALL
 PRECLUDE  THE COMMISSIONER FROM CONTRACTING WITH AN INDEPENDENT VACATION
 OR TRAVEL PACKAGE COMPANY TO HELP DEVELOP SUCH OUTDOOR VACATION  ITINER-
 ARIES AND PACKAGES.
   3.  THE COMMISSIONER SHALL CREATE AND DISTRIBUTE A BROCHURE OF ALL THE
 SPECIES OF FISH AND GAME SOUGHT IN NEW YORK AND AN ADVERTISING  CAMPAIGN
 PROMOTING  THE  PROGRAM ESTABLISHED BY THIS SECTION. SUCH BROCHURE SHALL
 BE DISTRIBUTED AND SUCH ADVERTISING SHALL BE FOCUSED ON NEARBY STATES TO
 INCREASE TOURISM AND TO PROMOTE NEW YORK AS A PREMIERE  DESTINATION  FOR
 HUNTING AND FISHING.
   §   2.   The   sum  of  two  million  five  hundred  thousand  dollars
 ($2,500,000), or so much thereof as may be necessary, is  hereby  appro-
 priated to the department of economic development from any moneys in the
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD08891-01-3

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