S T A T E O F N E W Y O R K
________________________________________________________________________
8480
I N A S S E M B L Y
January 3, 2024
___________
Introduced by M. of A. BRONSON -- read once and referred to the Commit-
tee on Economic Development
AN ACT to amend the alcoholic beverage control law, in relation to
permitting the sale or promotional gifting of certain complementary
products for wine and liquor
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Paragraph (a) of subdivision 1 of section 104 of the alco-
holic beverage control law, as amended by a chapter of the laws of 2023
amending the alcoholic beverage control law relating to permitting the
sale or promotional gifting of certain complementary products for wine
and spirits, as proposed in legislative bills numbers S. 3567-A and A.
6050-A, is amended to read as follows:
(a) No wholesaler shall be engaged in any other business on the prem-
ises to be licensed; except that nothing contained in this chapter
shall: (1) prohibit a beer wholesaler from (i) acquiring, storing or
selling non-alcoholic snack foods, as defined in paragraph (b) of this
subdivision, (ii) manufacturing, bottling, storing, or selling non-alco-
holic carbonated beverages, (iii) manufacturing, storing or selling
non-alcoholic non-carbonated soft drinks, mineral waters, spring waters,
drinking water, non-taxable malt or cereal beverages, juice drinks,
fruit or vegetable juices, ice, liquid beverage mixes and dry or frozen
beverage mixes, (iv) acquiring, storing or selling wine products, (v)
the sale of promotional items on such premises, or (vi) the sale of
tobacco products at retail by wholesalers who are licensed to sell beer
and other products at retail; (2) prohibit a wholesaler authorized to
sell wine from manufacturing, acquiring or selling wine merchandise, as
defined in paragraph (d) of this subdivision; (3) prohibit a licensed
winery or licensed farm winery from engaging in the business of a wine
wholesaler for New York state labeled wines produced by any licensed
winery or licensed farm winery or prohibit such wine wholesaler from
exercising any of its rights pursuant to sections seventy-six and seven-
ty-six-a of this chapter provided that the operation of such beer and
wine wholesalers business shall be subject to such rules and regulations
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD06925-06-4
A. 8480 2
as the liquor authority may prescribe; (4) prohibit a beer wholesaler
who is authorized to sell beer at retail from selling at retail: (i)
candy, chewing gum and cough drops; (ii) non-refrigerated salsa; (iii)
cigarette lighters, lighter fluid, matches and ashtrays; (iv) barbecue
and picnic-related products and supplies, which shall include, but not
be limited to, charcoal, grills, propane gas, plastic and paper cups,
paper or plastic tablecloths and coolers; (v) beer making and brewing
supplies and publications, which shall include, but not be limited to,
books, magazines, equipment and ingredients; (vi) steins, mugs and other
glassware appropriate for the consumption of beer, malt beverages and
wine products; (vii) items typically used to serve beer and malt bever-
ages including, but not limited to, taps, kegerators, koozies and beer
socks; (viii) lemons, limes and oranges, provided that no more than two
dozen of each shall be displayed at any one time; (ix) rock salt, ice
and snow melting compounds, snow shovels; windshield washer solvent;
firewood; beach umbrellas; sunglasses and sun block; and (x) prepaid
telephone cards; (5) prohibit the installation and operation of a single
automated teller machine in the premises of a beer wholesaler who is
authorized to sell beer at retail; or (6) prohibit a liquor OR A WINE
wholesaler from transporting or selling gifts or promotional items asso-
ciated with wine or [spirit] LIQUOR products as provided for in subdivi-
sion four of section sixty-three of this chapter. For the purposes of
this subdivision, "automated teller machine" means a device which is
linked to the accounts and records of a banking institution and which
enables consumers to carry out banking transactions, including but not
limited to, account transfers, deposits, cash withdrawals, balance
inquiries and loan payments.
§ 2. Paragraph (a) of subdivision 3 of section 101-b of the alcoholic
beverage control law, as amended by a chapter of the laws of 2023 amend-
ing the alcoholic beverage control law relating to permitting the sale
or promotional gifting of certain complementary products for wine and
spirits, as proposed in legislative bills numbers S. 3567-A and A.
6050-A, is amended and a new paragraph (e) is added to read as follows:
(a) No brand of liquor or wine shall be sold to or purchased by a
wholesaler, irrespective of the place of sale or delivery, unless a
schedule, as provided by this section, is transmitted to and received by
the liquor authority, and is then in effect. Such schedule shall be
transmitted to the authority in such form, manner, medium and format as
the authority may direct; shall be deemed duly verified by the person
submitting such schedule upon its transmission to the authority; and
shall contain, with respect to each item, the exact brand or trade name,
capacity of package, nature of contents, age and proof where stated on
the label, the number of bottles contained in each case, the bottle and
case price to wholesalers, the net bottle and case price paid by the
seller, which prices, in each instance, shall be individual for each
item and not in "combination" with any other item, the discounts for
quantity, if any, and the discounts for time of payment, if any. Such
brand of liquor or wine shall not be sold to wholesalers except at the
price and discounts then in effect unless prior written permission of
the authority is granted for good cause shown and for reasons not incon-
sistent with the purpose of this chapter. Such schedule shall be trans-
mitted by (1) the owner of such brand, or (2) a wholesaler selling such
brand and who is designated as agent for the purpose of filing such
schedule if the owner of the brand is not licensed by the authority, or
(3) with the approval of the authority, by a wholesaler, in the event
that the owner of the brand is unable to transmit a schedule or desig-
A. 8480 3
nate an agent for such purpose. [As used in this subdivision the term
"item" shall be deemed to include a sealed, pre-wrapped package consist-
ing of a sealed container or containers of liquor, wine or wine product
and other merchandise reasonably used in connection with the prepara-
tion, storage, promotion, gifting, or service of liquor, wine or wine
products provided that such other merchandise shall not be potable or
edible. For the purposes of this section, gift and promotional items
shall only include those items that are complimentary and directly asso-
ciated with the sale of wine or distilled spirits they are gifting or
promoting and shall mean: (i) items that are de minimis in value, but in
no instance shall merchandise be valued at more than fifteen dollars in
total; (ii) items that are imprinted with the wine or spirits brand logo
on the gift or promotional item; and (iii) items that are included as
part of a manufactured pre-sealed package with the wine or distilled
spirit that is being gifted or promoted. Further, for the purposes of
this section, gift or promotional items shall not include any food,
non-alcoholic beverage, or other drink or food mix, nor shall these
items be offered for sale to the general public as individual items.]
(E) AS USED IN THIS SUBDIVISION THE TERM "ITEM" SHALL BE DEEMED TO
INCLUDE A SEALED, PRE-WRAPPED PACKAGE CONSISTING OF A SEALED CONTAINER
OR CONTAINERS OF LIQUOR, WINE OR WINE PRODUCTS AND OTHER MERCHANDISE
REASONABLY USED IN CONNECTION WITH THE PREPARATION, STORAGE, PROMOTION,
GIFTING, OR SERVICE OF LIQUOR, WINE OR WINE PRODUCTS PROVIDED THAT SUCH
OTHER MERCHANDISE SHALL NOT BE POTABLE OR EDIBLE; PROVIDED HOWEVER THAT
ANY SUCH WINE, LIQUOR OR WINE PRODUCTS SEALED OR PRE-WRAPPED IN COMBINA-
TION WITH OTHER ITEMS SHALL ALSO BE AVAILABLE INDIVIDUALLY FOR SALE. FOR
THE PURPOSES OF THIS SECTION, GIFT AND PROMOTIONAL ITEMS SHALL ONLY
INCLUDE THOSE ITEMS THAT ARE COMPLEMENTARY AND DIRECTLY ASSOCIATED WITH
THE SALE OF WINE OR LIQUOR THEY ARE GIFTING OR PROMOTING AND SHALL MEAN:
(1) ITEMS THAT ARE DE MINIMIS IN VALUE, BUT IN NO INSTANCE SHALL
MERCHANDISE BE VALUED AT MORE THAN FIFTEEN DOLLARS IN TOTAL; (2) ITEMS
THAT ARE IMPRINTED WITH THE WINE OR LIQUOR BRAND LOGO ON THE GIFT OR
PROMOTIONAL ITEM; AND (3) ITEMS THAT ARE INCLUDED AS PART OF A MANUFAC-
TURED PRE-SEALED PACKAGE WITH THE WINE OR LIQUOR THAT IS BEING GIFTED OR
PROMOTED. FURTHER, FOR THE PURPOSES OF THIS SECTION, GIFT OR PROMOTIONAL
ITEMS SHALL NOT INCLUDE ANY FOOD, NON-ALCOHOLIC BEVERAGE, OR OTHER DRINK
OR FOOD MIX, NOR SHALL THESE ITEMS BE OFFERED FOR SALE TO THE GENERAL
PUBLIC AS INDIVIDUAL ITEMS.
§ 3. Subdivision 4 of section 63 of the alcoholic beverage control
law, as amended by a chapter of the laws of 2023 amending the alcoholic
beverage control law relating to permitting the sale or promotional
gifting of certain complementary products for wine and spirits, as
proposed in legislative bills numbers S. 3567-A and A. 6050-A, is
amended to read as follows:
4. No licensee under this section shall be engaged in any other busi-
ness on the licensed premises. The sale of lottery tickets, when duly
authorized and lawfully conducted, the sale of reusable bags as defined
in section 27-2801 of the environmental conservation law, the sale of
corkscrews or the sale of ice or the sale of publications, including
prerecorded video and/or audio cassette tapes, or educational seminars,
designed to help educate consumers in their knowledge and appreciation
of alcoholic beverages, as defined in section three of this chapter and
allowed pursuant to their license, or the sale of non-carbonated, non-
flavored mineral waters, spring waters and drinking waters or the sale
of glasses designed for the consumption of wine or [spirits] LIQUOR,
racks designed for the storage of wine, and devices designed to minimize
A. 8480 4
oxidation in bottles of wine which have been uncorked, or the sale of
gift bags, gift boxes, associated gift or promotional items, or wrap-
ping, for alcoholic beverages purchased at the licensed premises shall
not constitute engaging in another business within the meaning of this
subdivision. Any fee obtained from the sale of an educational seminar
shall not be considered as a fee for any tasting that may be offered
during an educational seminar, provided that such tastings are available
to persons who have not paid to attend the seminar and all tastings are
conducted in accordance with section sixty-three-a of this article. For
the purposes of this section, gift or promotional items shall only
include those items that are complimentary and directly associated with
the sale of wine or [distilled spirits] LIQUOR they are promoting and
shall mean: (i) items that are de minimis in value, but in no instance
shall merchandise be valued at more than fifteen dollars in total; (ii)
items that are imprinted with the wine or [spirits] LIQUOR brand logo on
the gift or promotional item; and (iii) items that are included as part
of a manufactured pre-sealed package with the wine or [distilled spir-
it] LIQUOR that is being gifted or promoted. Further, for the purposes
of this section, promotional items shall not include any food, non-alco-
holic beverage, or other drink or food mix, nor shall these items be
offered for sale to the general public as individual items.
§ 4. This act shall take effect on the same date and in the same
manner as a chapter of the laws of 2023 amending the alcoholic beverage
control law relating to permitting the sale or promotional gifting of
certain complementary products for wine and spirits, as proposed in
legislative bills numbers S. 3567-A and A. 6050-A, takes effect.