Assembly Resolution No. 839

BY: M. of A. Lemondes

MEMORIALIZING Governor Kathy Hochul to proclaim
February 2024, as Lamb Lovers Month in the State of
New York

WHEREAS, It is the sense of this Legislative Body to recognize and
applaud the leaders of commerce and industry whose accomplishments
contribute to the economic health and prosperity of the communities of
the State of New York and to the quality of life of its people; and

WHEREAS, Attendant to such concern and in full accord with its
long-standing traditions, this Legislative Body is justly proud to
memorialize Governor Kathy Hochul to proclaim February 2024, as Lamb
Lovers Month in the State of New York, in conjunction with the
observance of National Lamb Lovers Month; and

WHEREAS, The American Lamb Board (ALB) is celebrating February as
Lamb Lovers Month with their Ewe Complete Me consumer promotion; and

WHEREAS, The campaign has a strong digital presence through ALB's
consumer social platforms, reminding followers there is no better way to
show their love than preparing delicious American Lamb; and

WHEREAS, American Lamb lovers have been flocking to social media to
share their favorite lamb recipes for a chance to win a date-night-in
prize package, including American Lamb shanks and premium culinary
items; each entrant receives an exclusive "Lamb is for Lovers" canvas
tote bag; and

WHEREAS, Ewe Complete Me is just one Lamb Checkoff promotion to
encourage consumers to choose American Lamb; to extend the reach and
message, ALB staff is sending key consumer food media representatives a
Lamb Lovers Month kit including loin chops, Lamb Lovers Month tote bags,
sheep's milk cheese and wool socks with a heart pattern; and

WHEREAS, Under the able leadership of Chairman Peter Camino, ALB has
celebrated February as Lamb Lovers Month for more than a decade, and
truly values this annual opportunity to amplify its impact and carry out
marketing goals; and

WHEREAS, The American Lamb Board (ALB) is an industry-funded
national research, promotion and information checkoff program that works
on behalf of all American commercial and seedstock producers, feeders,
direct marketers and processors to build awareness and demand for
American Lamb; and

WHEREAS, Funding is through mandatory assessments paid by all
industry segments; the board is appointed by the Secretary of
Agriculture and represents all industry sectors, geographic regions and
sizes of production; and

WHEREAS, Furthermore, the work of the ALB is overseen by the USDA
and supported by its dedicated staff; with an annual budget of

approximately $2.5 million, nearly two-thirds of funds are devoted to
American Lamb promotion; and

WHEREAS, The dedication and expertise of the meat-packing industry
to provide the State and Nation with quality lamb has brought great
pride and recognition to those who produce lamb, and to our great Empire
State; now, therefore, be it

RESOLVED, That this Legislative Body pause in its deliberations to
memorialize Governor Kathy Hochul to proclaim February 2024, as Lamb
Lovers Month in the State of New York; and be it further

RESOLVED, That copies of this Resolution, suitably engrossed, be
transmitted to The Honorable Kathy Hochul, Governor of the State of New
York; and the American Lamb Board.