Senate Bill S9889

2023-2024 Legislative Session

Relates to unlawfully deceptive acts or practices regarding environmental marketing claims

download bill text pdf

Sponsored By

Current Bill Status - In Senate Committee Rules Committee


  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-S9889 (ACTIVE) - Details

Current Committee:
Senate Rules
Law Section:
General Business Law
Laws Affected:
Add §349-h, Gen Bus L

2023-S9889 (ACTIVE) - Summary

Prohibits certain unlawfully deceptive acts or practices involving environmental marketing claims.

2023-S9889 (ACTIVE) - Sponsor Memo

2023-S9889 (ACTIVE) - Bill Text download pdf

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   9889
 
                             I N  S E N A T E
 
                              August 14, 2024
                                ___________
 
 Introduced  by  Sen.  MAY  --  read  twice and ordered printed, and when
   printed to be committed to the Committee on Rules
 
 AN ACT to amend the general business  law,  in  relation  to  unlawfully
   deceptive acts or practices regarding environmental marketing claims
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. The general business law is amended by adding a new section
 349-h to read as follows:
   § 349-H. UNLAWFULLY DECEPTIVE ACTS  OR  PRACTICES  INVOLVING  ENVIRON-
 MENTAL  MARKETING  CLAIMS.  1.  FOR  THE  PURPOSES  OF THIS SECTION, THE
 FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS:
   (A) "ENVIRONMENTAL MARKETING CLAIM" MEANS A REPRESENTATION  ABOUT  THE
 ENVIRONMENTAL  ATTRIBUTE,  INCLUDING  CLIMATE  IMPACT,  OF  A PRODUCT OR
 SERVICE IN CONNECTION WITH THE MARKETING, OFFERING FOR SALE, OR SALE  OF
 SUCH  PRODUCT  OR SERVICE TO THE PUBLIC. FOR PURPOSES OF THIS PARAGRAPH,
 THE TERM "MARKETING" INCLUDES BUT IS NOT LIMITED TO LABELING,  ADVERTIS-
 ING,  PROMOTIONAL  MATERIALS, AND ANY OTHER FORM OF APPEAL TO THE PUBLIC
 IN ANY MEDIUM, WHETHER ASSERTED  DIRECTLY  OR  BY  IMPLICATION,  THROUGH
 WORDS, SYMBOLS, LOGOS, DEPICTIONS, PRODUCT BRAND NAMES, OR OTHER MEANS.
   (B)  "NET  ZERO  CLAIM"  MEANS  A  REPRESENTATION  THAT  AN ENTITY HAS
 ACHIEVED AN OVERALL BALANCE BETWEEN GREENHOUSE  GAS  EMISSIONS  PRODUCED
 AND GREENHOUSE GAS EMISSIONS REMOVED FROM THE ATMOSPHERE.
   (C)  "PALTERING"  MEANS THE USE OF A TRUTHFUL STATEMENT RELATING TO AN
 INDUSTRY, BUSINESS, PRODUCT, OR SERVICE THAT CREATES AN  OVERALL  FALSE,
 DECEPTIVE,  OR MISLEADING IMPRESSION OR IMPLICATION TO THE PUBLIC THAT A
 SPECIFIC BENEFIT IS SIGNIFICANT WHEN IT IS IN FACT NEGLIGIBLE AS TO SUCH
 INDUSTRY, BUSINESS, PRODUCT, OR SERVICE.
   (D) "REPUTATIONAL ADVERTISING" MEANS A REPRESENTATION  TO  THE  PUBLIC
 DESIGNED  TO  CREATE  A PERCEPTION OF AN INDUSTRY, BUSINESS, OR BRAND BY
 HIGHLIGHTING POSITIVE ENVIRONMENTAL QUALITIES OF OR ACTION TAKEN BY SUCH
 INDUSTRY, BUSINESS, OR BRAND, REGARDLESS OF WHETHER SUCH  REPRESENTATION
 IS MADE IN CONNECTION WITH THE SALE OF A GOOD OR SERVICE.
   2.  THE  FOLLOWING  ARE UNLAWFULLY DECEPTIVE ACTS OR PRACTICES FOR THE
 PURPOSES OF THIS ARTICLE:
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
              

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