S T A T E O F N E W Y O R K
________________________________________________________________________
7805
2025-2026 Regular Sessions
I N A S S E M B L Y
April 11, 2025
___________
Introduced by M. of A. WALKER -- read once and referred to the Committee
on Ways and Means
AN ACT to amend the tax law, in relation to establishing a tax on
digital ads
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The tax law is amended by adding a new article 15 to read
as follows:
ARTICLE 15
TAX ON DIGITAL ADS
SECTION 330. FINDINGS AND INTENT.
331. DEFINITIONS.
332. IMPOSITION OF TAX.
333. RETURNS.
334. TAX PAYMENT.
§ 330. FINDINGS AND INTENT. THE LEGISLATURE FINDS AND DECLARES THE
FOLLOWING:
1. MANY GOODS AND SERVICES THAT HAVE BEEN TRADITIONALLY SUBJECT TO
STATE AND LOCAL SALES USE TAXES HAVE AVOIDED TAXATION IN THE DIGITAL
ERA. HOWEVER, MANY DIGITAL TRANSACTIONS ARE HARDER TO BRING INTO THE
SALES TAX BASE BECAUSE INSTEAD OF PAYING A MONETARY FEE, CUSTOMERS SOME-
TIMES BARTER THEIR PERSONAL INFORMATION FOR ACCESS TO DIGITAL PLATFORMS.
THIS PERSONAL INFORMATION IS IN TURN SOLD FOR USE IN TARGETED ADVERTISE-
MENTS ON DIGITAL PLATFORMS. TO TAX THIS CONSUMPTION, LEADING TAX ECONO-
MISTS HAVE SUGGESTED USING THE RECEIPTS EARNED FROM DIGITAL ADVERTISE-
MENTS AS A PROXY FOR THE VALUE OF THE BARTER.
2. AS HAS BEEN NOTED BY MANY, INCLUDING THE ORGANIZATION FOR ECONOMIC
CO-OPERATION AND DEVELOPMENT, THE VALUE OF THE CONSUMPTION PROVIDED BY
DIGITAL PLATFORMS IS TYPICALLY GREATER AS THE SIZE OF ITS NETWORK IS
GREATER. THE LEGISLATURE FINDS THAT THE CONSUMPTION VALUE PROVIDED BY
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD02007-01-5
A. 7805 2
NETWORKS OF A SMALL SIZE IS NEGLIGIBLE, ESPECIALLY WHEN COMPARED TO THE
COMPLIANCE BURDEN THAT WOULD BE IMPOSED ON SMALLER DIGITAL PLATFORMS.
§ 331. DEFINITIONS. AS USED IN THIS ARTICLE, THE FOLLOWING TERMS SHALL
HAVE THE FOLLOWING MEANINGS:
1. THE TERM "ANNUAL GROSS REVENUES" MEANS INCOME OR REVENUE FROM ALL
SOURCES IN NEW YORK STATE, BEFORE ANY EXPENSES OR TAXES, COMPUTED
ACCORDING TO GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.
2. THE TERM "ASSESSABLE BASE" MEANS THE ANNUAL GROSS REVENUES DERIVED
FROM DIGITAL ADVERTISING SERVICES IN THE STATE.
3. THE TERM "DIGITAL ADVERTISING SERVICES" INCLUDES ADVERTISEMENT
SERVICES ON A DIGITAL INTERFACE, INCLUDING ADVERTISEMENTS IN THE FORM OF
BANNER ADVERTISING, SEARCH ENGINE ADVERTISING, INTERSTITIAL ADVERTISING,
AND OTHER COMPARABLE ADVERTISING SERVICES, THAT USE PERSONAL INFORMATION
ABOUT THE PEOPLE THE ADS ARE BEING SERVED TO.
4. THE TERM "DIGITAL INTERFACE" MEANS ANY TYPE OF SOFTWARE, INCLUDING
A WEBSITE, PART OF A WEBSITE, OR APPLICATION, THAT A USER IS ABLE TO
ACCESS.
5. (A) THE TERM "PERSON" MEANS ANY NATURAL INDIVIDUAL, RECEIVER, TRUS-
TEE, GUARDIAN, PERSONAL REPRESENTATIVE, FIDUCIARY, OR REPRESENTATIVE OF
ANY KIND AND ANY PARTNERSHIP, FIRM, ASSOCIATION, CORPORATION, OR OTHER
ENTITY.
(B) THE TERM "PERSON", UNLESS EXPRESSLY PROVIDED OTHERWISE, DOES NOT
INCLUDE A GOVERNMENTAL ENTITY OR A UNIT OR INSTRUMENTALITY OF A GOVERN-
MENTAL ENTITY.
6. THE TERM "USER" MEANS AN INDIVIDUAL OR ANY OTHER PERSON WHO
ACCESSES A DIGITAL INTERFACE WITH A DEVICE.
§ 332. IMPOSITION OF TAX. 1. THERE IS HEREBY IMPOSED AND SHALL BE PAID
A TAX ON THE ANNUAL GROSS REVENUES ANY PERSON DERIVES FROM DIGITAL
ADVERTISING SERVICES IN THE STATE.
2. THE TAX IMPOSED SHALL BE APPORTIONED TO THE STATE BY THE APPORTION-
MENT FACTOR DETERMINED PURSUANT TO THIS SECTION. THE APPORTIONMENT
FACTOR IS A FRACTION, DETERMINED BY INCLUDING ONLY THOSE RECEIPTS, NET
INCOME, NET GAINS, AND OTHER ITEMS DESCRIBED IN THIS SECTION THAT ARE
INCLUDED IN THE COMPUTATION OF THE TAXPAYER'S BUSINESS INCOME FOR THE
TAXABLE YEAR. THE NUMERATOR OF THE APPORTIONMENT FRACTION SHALL BE EQUAL
TO THE SUM OF ALL THE AMOUNTS REQUIRED TO BE INCLUDED IN THE NUMERATOR
PURSUANT TO THE PROVISIONS OF THIS SECTION AND THE DENOMINATOR OF THE
APPORTIONMENT FRACTION SHALL BE EQUAL TO THE SUM OF ALL THE AMOUNTS
REQUIRED TO BE INCLUDED IN THE DENOMINATOR PURSUANT TO THE PROVISIONS OF
THIS SECTION.
3. (A) THE ANNUAL GROSS REVENUES OF A PERSON DERIVED FROM DIGITAL
ADVERTISING IN THE STATE SHALL BE INCLUDED IN THE NUMERATOR OF THE
APPORTIONMENT FRACTION. THE ANNUAL GROSS REVENUES OF A PERSON DERIVED
FROM DIGITAL ADVERTISING IN THE UNITED STATES SHALL BE INCLUDED IN THE
DENOMINATOR OF THE APPORTIONMENT FRACTION.
(B) THE COMMISSIONER SHALL ADOPT REGULATIONS TO DETERMINE THE AMOUNT
OF REVENUE DERIVED FROM EACH STATE IN WHICH DIGITAL ADVERTISING SERVICES
ARE PROVIDED.
4. THE DIGITAL ADVERTISING GROSS REVENUES TAX RATE IS SEVEN PERCENT OF
THE ASSESSABLE BASE FOR A PERSON WITH ANNUAL GROSS REVENUES DERIVED FROM
DIGITAL ADVERTISING IN THE STATE EXCEEDING ONE HUNDRED MILLION DOLLARS.
§ 333. RETURNS. 1. EACH PERSON THAT, IN A CALENDAR YEAR, HAS ANNUAL
GROSS REVENUES DERIVED FROM DIGITAL ADVERTISING SERVICES IN THE STATE OF
AT LEAST ONE MILLION DOLLARS SHALL COMPLETE, UNDER OATH, AND FILE WITH
THE COMMISSIONER A RETURN, ON OR BEFORE APRIL FIFTEENTH THE YEAR FOLLOW-
ING THE EFFECTIVE DATE OF THIS ARTICLE.
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2. (A) EACH PERSON THAT REASONABLY EXPECTS THE PERSON'S ANNUAL GROSS
REVENUES DERIVED FROM DIGITAL ADVERTISING SERVICES IN THE STATE TO
EXCEED ONE MILLION DOLLARS SHALL COMPLETE, UNDER OATH, AND FILE WITH THE
COMMISSIONER A DECLARATION OF ESTIMATED TAX, ON OR BEFORE APRIL
FIFTEENTH OF THAT YEAR.
(B) ANY PERSON REQUIRED TO FILE A DECLARATION OF ESTIMATED TAX FOR A
TAXABLE YEAR PURSUANT TO PARAGRAPH (A) OF THIS SUBDIVISION, SHALL
COMPLETE AND FILE WITH THE COMMISSIONER A QUARTERLY ESTIMATED TAX RETURN
ON OR BEFORE JUNE FIFTEENTH, SEPTEMBER FIFTEENTH, AND DECEMBER FIFTEENTH
OF SUCH YEAR.
3. ANY PERSON REQUIRED TO FILE A RETURN PURSUANT TO THIS SECTION SHALL
FILE WITH THE RETURN AN ATTACHMENT THAT STATES ANY INFORMATION THAT THE
COMMISSIONER REQUIRES TO DETERMINE ANNUAL GROSS REVENUES DERIVED FROM
DIGITAL ADVERTISING SERVICES IN THE STATE.
4. ANY PERSON REQUIRED TO FILE A RETURN UNDER SUBDIVISION TWO OF THIS
SECTION SHALL MAINTAIN RECORDS OF DIGITAL ADVERTISING SERVICES PROVIDED
IN THE STATE AND THE BASIS FOR THE CALCULATION OF THE DIGITAL ADVERTIS-
ING GROSS REVENUES TAX OWED.
§ 334. TAX PAYMENT. 1. EXCEPT AS PROVIDED IN SUBDIVISION TWO OF THIS
SECTION, EACH PERSON REQUIRED TO FILE A RETURN UNDER SECTION THREE
HUNDRED THIRTY-THREE OF THIS ARTICLE SHALL PAY THE DIGITAL ADVERTISING
GROSS REVENUES TAX WITH THE RETURN THAT COVERS THE PERIOD FOR WHICH THE
TAX IS DUE.
2. ANY PERSON REQUIRED TO FILE ESTIMATED DIGITAL ADVERTISING GROSS
REVENUES TAX RETURNS UNDER PARAGRAPH (B) OF SUBDIVISION TWO OF SECTION
THREE HUNDRED THIRTY-THREE OF THIS ARTICLE SHALL PAY:
(A) AT LEAST TWENTY-FIVE PERCENT OF THE ESTIMATED DIGITAL ADVERTISING
GROSS REVENUES TAX SHOWN ON THE DECLARATION OR AMENDED DECLARATION FOR A
TAXABLE YEAR:
I. WITH THE DECLARATION OR AMENDED DECLARATION THAT COVERS THE YEAR;
AND
II. WITH EACH QUARTERLY RETURN FOR THAT YEAR; AND
(B) ANY UNPAID DIGITAL ADVERTISING GROSS REVENUES TAX FOR THE YEAR
SHOWN ON THE PERSON'S RETURN THAT COVERS THAT YEAR WITH THE RETURN.
§ 2. The tax law is amended by adding a new section 1816 to read as
follows:
§ 1816. DIGITAL AD TAX. ANY WILLFUL ACT OR OMISSION BY ANY PERSON
WHICH CONSTITUTES A VIOLATION OF ANY PROVISION OF ARTICLE FIFTEEN OF
THIS CHAPTER SHALL CONSTITUTE A MISDEMEANOR.
§ 3. This act shall take effect immediately and shall apply to taxable
years beginning on and after January 1, 2026.