NY State Senate Bill 2025-S6809

Senate Bill S6809

2025-2026 Legislative Session

Implements a moratorium on digital billboards and directing the commissioner of transportation to conduct a study on the impact of digital billboards on motor vehicle accidents

download bill text pdf

Current Bill Status - In Senate Committee Consumer Protection Committee

Introduced
- In Committee Assembly
- In Committee Senate
- On Floor Calendar Assembly
- On Floor Calendar Senate
- Passed Assembly
- Passed Senate
Delivered to Governor
Signed By Governor

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Actions

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	Assembly Actions - Lowercase Senate Actions - UPPERCASE
Mar 24, 2025	referred to consumer protection

2025-S6809 (ACTIVE) - Details

Current Committee:: Senate Consumer Protection
Law Section:: General Business Law
Laws Affected:: Amd §397-b, Gen Bus L
Versions Introduced in Other Legislative Sessions:: 2019-2020: S6901
2021-2022: S1923
2023-2024: S1036

2025-S6809 (ACTIVE) - Summary

Implements a moratorium on the installation of new digital billboards; directs the commissioner of transportation to conduct a study on the impact of digital billboards on motor vehicle accidents.

2025-S6809 (ACTIVE) - Sponsor Memo

                                 
BILL NUMBER: S6809

SPONSOR: JACKSON
 
TITLE OF BILL:

An act to amend the general business law, in relation to implementing a
moratorium on digital billboards and directing the commissioner of
transportation to conduct a study on the impact of digital billboards on
motor vehicle accidents

 
PURPOSE:

The purpose of this legislation is to determine the effects that digital
billboards have on motor vehicle accidents.

 
SUMMARY OF PROVISIONS:

Section 1 amends the General Business Law by creating a new Section
397-B. This new section prohibits the installation of new digital bill-
boards unless such billboard complies with the rules and regulations
promulgated by the commissioner of transportation. The commissioner of
transportation will be required to conduct a study on the impact digital

billboards have on the frequency and severity of motor vehicle acci-
dents. The commissioner will submit the study's findings to the gover-
nor, temporary president of the senate, and speaker of the assembly; and
will promulgate rules and regulations regarding digital billboards based
on the findings of the study.

Section 2 is the effective date.

 
JUSTIFICATION:

Distracted driving is a major concern across the country. Many states
have taken important steps to curb the use of cell phones and other
electronic devices by drivers.

But, in this corporate advertising age, new threats to road safety have
emerged in the form of digital billboards, adding another factor to
concerns about safe driving. Many of our most heavily used commuter
roads have become flashy and distracting situations for drivers of every
age and experience level.

It is time for the state to study their impact on the frequency and
severity of auto accidents.

 
LEGISLATIVE HISTORY:

2023-2024: S.1036 - Referred to Consumer Protection/A.3964 - Referred to
transportation

2021-2022: S.1923 Referred to Consumer Protection/A.6097 - Referred to
Transportation

2019-2020: S.6901 - Referred to Consumer Affairs/A.9153 - Referred to
Transportation

 
STATE AND LOCAL FISCAL IMPLICATIONS:

To be determined.
 
EFFECTIVE DATE:
This act shall take effect immediately.

2025-S6809 (ACTIVE) - Bill Text download pdf

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   6809
 
                        2025-2026 Regular Sessions
 
                             I N  S E N A T E
 
                              March 24, 2025
                                ___________
 
 Introduced  by  Sen. JACKSON -- read twice and ordered printed, and when
   printed to be committed to the Committee on Consumer Protection
 
 AN ACT to amend the general business law, in relation to implementing  a
   moratorium  on  digital  billboards  and directing the commissioner of
   transportation to conduct a study on the impact of digital  billboards
   on motor vehicle accidents
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. Section 397-b of the general business  law  is  amended  by
 adding two new subdivisions 3 and 4 to read as follows:
   3.  NOTWITHSTANDING  ANY  PROVISION  OF LAW TO THE CONTRARY, NO PERSON
 SHALL INSTALL A DIGITAL BILLBOARD  AFTER  THE  EFFECTIVE  DATE  OF  THIS
 SUBDIVISION,  UNLESS  SUCH  BILLBOARD  COMPLIES WITH THE RULES AND REGU-
 LATIONS PROMULGATED BY THE COMMISSIONER OF  TRANSPORTATION  PURSUANT  TO
 SUBDIVISION FOUR OF THIS SECTION.
   4.  THE  COMMISSIONER  OF  TRANSPORTATION SHALL CONDUCT A STUDY ON THE
 IMPACT OF DIGITAL BILLBOARDS ON THE  FREQUENCY  AND  SEVERITY  OF  MOTOR
 VEHICLE  ACCIDENTS,  INCLUDING  BUT  NOT  LIMITED TO, SUCH MOTOR VEHICLE
 ACCIDENTS THAT RESULT IN SEVERE BODILY INJURY OR DEATH IN  PROXIMITY  TO
 SUCH  DIGITAL  BILLBOARDS. WITHIN ONE YEAR OF THE EFFECTIVE DATE OF THIS
 SUBDIVISION, THE COMMISSIONER OF TRANSPORTATION SHALL:
   (A) SUBMIT A REPORT OF THEIR FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
 TO THE GOVERNOR, THE TEMPORARY PRESIDENT OF THE SENATE AND  THE  SPEAKER
 OF THE ASSEMBLY; AND
   (B)  PROMULGATE  RULES  AND REGULATIONS REGARDING THE INSTALLATION AND
 USE OF DIGITAL BILLBOARDS BASED UPON THE FINDINGS OF SUCH STUDY.
   § 2. This act shall take effect immediately.
 
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD11257-01-5

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