S T A T E O F N E W Y O R K
________________________________________________________________________
798
2025-2026 Regular Sessions
I N S E N A T E
(PREFILED)
January 8, 2025
___________
Introduced by Sen. S. RYAN -- read twice and ordered printed, and when
printed to be committed to the Committee on Rules
AN ACT to amend the economic development law, in relation to the
promotion of local small businesses listed on the registry of historic
businesses
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 100 of the economic development law is amended by
adding a new subdivision 16-c to read as follows:
16-C. TO PROMOTE LOCAL SMALL BUSINESSES LISTED ON THE REGISTRY OF
HISTORIC BUSINESSES MAINTAINED PURSUANT TO SECTION 14.11 OF THE PARKS,
RECREATION AND HISTORIC PRESERVATION LAW.
§ 2. Subdivisions 1 and 5 of section 152 of the economic development
law, as amended by a chapter of the laws of 2024 amending the economic
development law relating to the creation of an "I Love NY Historic Small
Business" niche brand, as proposed in legislative bills numbers S. 9268
and A. 10036, are amended to read as follows:
1. The department shall enact guidelines for the use of the brand,
which shall include measures to allow for the expansion of the brand to
fit niche and thematic marketing efforts[, including but not limited to
an "I Love NY Historic Small Business" niche brand to highlight small
businesses listed on the registry of historic businesses maintained
pursuant to section 14.11 of the parks, recreation and historic preser-
vation law]. When appropriate, the brand shall be applied to targeted
promotional initiatives, and shall be leased at no cost to any public
benefit corporation or not-for-profit, New York heritage trail tourism
promotion agency, convention and visitors bureau or local government.
5. Reporting requirements. The department shall annually, on or before
February first, submit to the governor, the temporary president of the
senate and the speaker of the assembly, the tourism advisory council and
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
S LBD02796-01-5
S. 798 2
the chairs of the senate and assembly standing committees concerned with
tourism a report on the department's activities related to the "I Love
NY" [brands, including but not limited to the "I Love NY Historic Small
Business" niche] brand, including but not limited to the following: (a)
marketing plan including the annual and long term goals, specific plans,
target regions and performance measures for marketing campaigns using
the "I Love NY" brand [and "I Love NY Historic Small Business" niche
brand]; (b) licensing activity including a list of all entities that
licensed the "I Love NY" brand [and/or "I Love NY Historic Small Busi-
ness" niche brand] and the total amount received from all licensing
activities; (c) contractual services including a list of each entity
providing services related to the "I Love NY" brand [and "I Love NY
Historic Small Business" niche brand], the amount charged, the nature of
the services and the relationship of these services to the department's
marketing plan; (d) sponsorship activities utilizing the [brands] BRAND;
[and] (e) an analysis of the effectiveness of the "I Love NY" brand [and
"I Love NY Historic Small Business" niche brand] based promotions in
stimulating tourism and recommendations for improved utilization of the
brand; AND (F) AN ANALYSIS OF THE EFFECTIVENESS OF THE DEPARTMENT'S
EFFORT TO SUPPORT HISTORIC SMALL BUSINESSES THROUGH "I LOVE NY" BRAND
BASED PROMOTIONS AND A LIST OF THE HISTORIC SMALL BUSINESSES HIGHLIGHTED
IN THE BRAND BASED PROMOTIONS.
§ 3. Subdivision 1 of section 153 of the economic development law, as
amended by a chapter of the laws of 2024 amending the economic develop-
ment law relating to the creation of an "I Love NY Historic Small Busi-
ness" niche brand, as proposed in legislative bills numbers S. 9268 and
A. 10036, is amended to read as follows:
1. The department shall create a new grant program designed to encour-
age an integrated thematic approach to tourism promotion. The program
shall provide state matching funds to eligible entities not to exceed
fifty thousand dollars annually. Eligible entities shall include two or
more counties, or a series or collection of thematically related enti-
ties, choosing to market multiple, thematically related assets or activ-
ities in a single marketing campaign[, including but not limited to the
"I Love NY Historic Small Business" niche brand]. The commissioner is
directed to establish guidelines and an application process.
§ 4. This act shall take effect on the same date and in the same
manner as a chapter of the laws of 2024 amending the economic develop-
ment law relating to the creation of an "I Love NY Historic Small Busi-
ness" niche brand, as proposed in legislative bills numbers S. 9268 and
A. 10036, takes effect.