§ 104-a. Provisions governing vendors. 1. No sign, of any kind,
printed, painted, or electric, advertising any brand of beer shall be
permitted on the exterior or interior of such premises, except by
permission of the liquor authority.

2. No vendor shall transport beer in any vehicle owned and operated or
hired and operated by such vendor, for off-premises consumption, unless
there shall be attached to or inscribed upon both sides of such vehicle
a sign, showing the name and address of the licensee together with the
following inscription, "New York State Beer Vendor's License No.
......... , " as the case may be, in uniform letters not less than three
and one-half inches in height. In lieu of such sign, a vendor may have
in the cab of such vehicle a photostatic copy of its current license
issued by the authority, and such copy duly authenticated by the
authority.

3. No vendor for off-premises consumption shall sell or deliver to any
person beer in excess of five gallons at one and at the same time.

4. Each vendor for off-premises consumption shall keep and maintain
upon the licensed premises, adequate books and records of all
transactions involving the business transacted by such vendor, which
shall show the amount of beer purchased by such licensee together with
the names, license numbers and places of business of the persons from
whom the same was purchased, and the amount involved in such purchases,
as well as the amount of beer sold by such vendor, and the amount
involved in each sale. Such books and records shall be available for
inspection by any authorized representative of the liquor authority.