Assembly Bill A10036

2023-2024 Legislative Session

Creates an I Love NY Historic Small Business niche brand

download bill text pdf

Sponsored By

Current Bill Status - Delivered to Governor

  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-A10036 (ACTIVE) - Details

See Senate Version of this Bill:
S9268
Law Section:
Economic Development Law
Laws Affected:
Amd §§152 & 153, Ec Dev L

2023-A10036 (ACTIVE) - Summary

Creates an "I Love NY Historic Small Business" niche brand to highlight small businesses listed on the registry of historic businesses maintained pursuant to section 14.11 of the parks, recreation and historic preservation law.

2023-A10036 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   10036
 
                           I N  A S S E M B L Y
 
                                May 2, 2024
                                ___________
 
 Introduced  by M. of A. WOERNER -- read once and referred to the Commit-
   tee on Small Business
 
 AN ACT to amend  the  economic  development  law,  in  relation  to  the
   creation of an "I Love NY Historic Small Business" niche brand
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. Subdivisions 1 and 5 of section 152 of the economic  devel-
 opment law, subdivision 1 as added by section 1 of part DD of chapter 59
 of  the  laws of 2006 and subdivision 5 as added by section 1 of part NN
 of chapter 59 of the laws of 2008, are amended to read as follows:
   1. The department shall enact guidelines for the  use  of  the  brand,
 which  shall include measures to allow for the expansion of the brand to
 fit niche and thematic marketing efforts, INCLUDING BUT NOT  LIMITED  TO
 AN  "I  LOVE  NY HISTORIC SMALL BUSINESS" NICHE BRAND TO HIGHLIGHT SMALL
 BUSINESSES LISTED ON THE  REGISTRY  OF  HISTORIC  BUSINESSES  MAINTAINED
 PURSUANT  TO SECTION 14.11 OF THE PARKS, RECREATION AND HISTORIC PRESER-
 VATION LAW.  When appropriate, the brand shall be  applied  to  targeted
 promotional  initiatives,  and  shall be leased at no cost to any public
 benefit corporation or not-for-profit, New York heritage  trail  tourism
 promotion agency, convention and visitors bureau or local government.
   5. Reporting requirements. The department shall annually, on or before
 February  first,  submit to the governor, the temporary president of the
 senate and the speaker of the assembly, the tourism advisory council and
 the chairs of the senate and assembly standing committees concerned with
 tourism a report on the department's activities related to the  "I  Love
 NY" [brand] BRANDS, INCLUDING BUT NOT LIMITED TO THE "I LOVE NY HISTORIC
 SMALL BUSINESS" NICHE BRAND, including but not limited to THE FOLLOWING:
 (a)  marketing  plan  including the annual and long term goals, specific
 plans, target regions and performance measures for  marketing  campaigns
 using  the  "I  Love  NY"  brand AND "I LOVE NY HISTORIC SMALL BUSINESS"
 NICHE BRAND; (b) licensing activity including a  list  of  all  entities
 that  licensed  the  "I  Love NY" brand AND/OR "I LOVE NY HISTORIC SMALL
 BUSINESS" NICHE BRAND and the total amount received from  all  licensing
 activities;  (c)  contractual  services  including a list of each entity
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.

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