Senate Bill S9268

2023-2024 Legislative Session

Creates an I Love NY Historic Small Business niche brand

download bill text pdf

Sponsored By

Current Bill Status Via A10036 - Delivered to Governor

  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-S9268 (ACTIVE) - Details

See Assembly Version of this Bill:
A10036
Law Section:
Economic Development Law
Laws Affected:
Amd §§152 & 153, Ec Dev L

2023-S9268 (ACTIVE) - Summary

Creates an "I Love NY Historic Small Business" niche brand to highlight small businesses listed on the registry of historic businesses maintained pursuant to section 14.11 of the parks, recreation and historic preservation law.

2023-S9268 (ACTIVE) - Sponsor Memo

2023-S9268 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   9268
 
                             I N  S E N A T E
 
                                May 8, 2024
                                ___________
 
 Introduced  by  Sen.  RYAN  --  read twice and ordered printed, and when
   printed to be committed to the Committee on Commerce, Economic  Devel-
   opment and Small Business
 
 AN  ACT  to  amend  the  economic  development  law,  in relation to the
   creation of an "I Love NY Historic Small Business" niche brand
 
   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section  1. Subdivisions 1 and 5 of section 152 of the economic devel-
 opment law, subdivision 1 as added by section 1 of part DD of chapter 59
 of the laws of 2006 and subdivision 5 as added by section 1 of  part  NN
 of chapter 59 of the laws of 2008, are amended to read as follows:
   1.  The  department  shall  enact guidelines for the use of the brand,
 which shall include measures to allow for the expansion of the brand  to
 fit  niche  and thematic marketing efforts, INCLUDING BUT NOT LIMITED TO
 AN "I LOVE NY HISTORIC SMALL BUSINESS" NICHE BRAND  TO  HIGHLIGHT  SMALL
 BUSINESSES  LISTED  ON  THE  REGISTRY  OF HISTORIC BUSINESSES MAINTAINED
 PURSUANT TO SECTION 14.11 OF THE PARKS, RECREATION AND HISTORIC  PRESER-
 VATION  LAW.    When appropriate, the brand shall be applied to targeted
 promotional initiatives, and shall be leased at no cost  to  any  public
 benefit  corporation  or not-for-profit, New York heritage trail tourism
 promotion agency, convention and visitors bureau or local government.
   5. Reporting requirements. The department shall annually, on or before
 February first, submit to the governor, the temporary president  of  the
 senate and the speaker of the assembly, the tourism advisory council and
 the chairs of the senate and assembly standing committees concerned with
 tourism  a  report on the department's activities related to the "I Love
 NY" [brand] BRANDS, INCLUDING BUT NOT LIMITED TO THE "I LOVE NY HISTORIC
 SMALL BUSINESS" NICHE BRAND, including but not limited to THE FOLLOWING:
 (a) marketing plan including the annual and long  term  goals,  specific
 plans,  target  regions and performance measures for marketing campaigns
 using the "I Love NY" brand AND "I  LOVE  NY  HISTORIC  SMALL  BUSINESS"
 NICHE  BRAND;  (b)  licensing  activity including a list of all entities
 that licensed the "I Love NY" brand AND/OR "I  LOVE  NY  HISTORIC  SMALL
 BUSINESS"  NICHE  BRAND and the total amount received from all licensing
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.

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