Legislation
SECTION 151
Statewide master plan for marketing
Economic Development Law (COM) CHAPTER 15, ARTICLE 5
§ 151. Statewide master plan for marketing. 1. The department shall
formulate and annually re-evaluate a comprehensive five-year master plan
for the balanced development and coordination of adequate marketing
programs and facilities necessary to meet the promotional objectives
enumerated in section one hundred of this chapter. The plan shall be
based upon elements including, but not limited to: the identification
and evaluation of the tourism needs for each region of the state and the
relation of these findings to the state as a whole; the identification
and evaluation of the existing tourism infrastructure of the state
including projection of future needs related thereto; and the
identification and evaluation of existing tourism promotion activities
including projection of future needs relating thereto. The plan shall be
developed in consultation with the tourism advisory council and the
inter-agency tourism task force.
2. Following the initial enactment of this article, the plan shall
include a survey and analysis of all marketing efforts, consistent with
the promotional objectives enumerated in section one hundred of this
chapter, conducted by any agency, subsidiary or department of the state.
The initial five-year plan must include procedures to consolidate all
such marketing efforts into the marketing program operated by the
department and to expand and apply the "I Love NY" brand in accordance
with this article.
3. The department shall submit such plan to the governor, temporary
president of the senate, speaker of the assembly and appropriate
committees in the legislature. Each such entity shall have the
opportunity to review the plan and subsequent re-evaluations in a timely
manner as prescribed by the department and send reports with
recommendations back to the department for final revisions. The
department shall consider such recommendations and integrate them into
the final plan and subsequent re-evaluations wherever feasible.
4. The department shall, on January first next succeeding the
effective date of this article, submit a new five-year plan in
accordance with subdivision three of this section.
formulate and annually re-evaluate a comprehensive five-year master plan
for the balanced development and coordination of adequate marketing
programs and facilities necessary to meet the promotional objectives
enumerated in section one hundred of this chapter. The plan shall be
based upon elements including, but not limited to: the identification
and evaluation of the tourism needs for each region of the state and the
relation of these findings to the state as a whole; the identification
and evaluation of the existing tourism infrastructure of the state
including projection of future needs related thereto; and the
identification and evaluation of existing tourism promotion activities
including projection of future needs relating thereto. The plan shall be
developed in consultation with the tourism advisory council and the
inter-agency tourism task force.
2. Following the initial enactment of this article, the plan shall
include a survey and analysis of all marketing efforts, consistent with
the promotional objectives enumerated in section one hundred of this
chapter, conducted by any agency, subsidiary or department of the state.
The initial five-year plan must include procedures to consolidate all
such marketing efforts into the marketing program operated by the
department and to expand and apply the "I Love NY" brand in accordance
with this article.
3. The department shall submit such plan to the governor, temporary
president of the senate, speaker of the assembly and appropriate
committees in the legislature. Each such entity shall have the
opportunity to review the plan and subsequent re-evaluations in a timely
manner as prescribed by the department and send reports with
recommendations back to the department for final revisions. The
department shall consider such recommendations and integrate them into
the final plan and subsequent re-evaluations wherever feasible.
4. The department shall, on January first next succeeding the
effective date of this article, submit a new five-year plan in
accordance with subdivision three of this section.