* § 181-e. General functions, powers and duties of the commissioner.
1. The commissioner shall develop and implement an "I love NY beer"
promotion program. The commissioner, in conjunction with the
commissioner of the department of transportation and any local
government official or entity, shall identify a series of breweries to
be part of a brewery trail. No fewer than two brewery trails should be
identified for the purposes of the program, and the commissioner shall
work to ensure an adequate representation of breweries throughout New
York state. In identifying specific breweries to be included on a
brewery trail, special consideration shall be given to those trails,
which can be geographically or thematically linked by surrounding arts,
cultural, historical, entertainment or other tourism destinations or
exhibits of interest to tourists. Criteria for developing and approving
such trails shall include:

(a) that the trail contain a sufficient number of breweries and
micro-breweries to cost-effectively attract patrons to such trail's
participating members,

(b) that the trail incorporate considerations that maximize patronage
of such trail,

(c) that proposed trail routes do not conflict with or significantly
overlap with existing wine trails designated pursuant to section three
hundred forty-three-k of the highway law,

(d) that the trail designations are neither redundant nor cover themes
or subjects or have names that have already been used by trails
designated in statute,

(e) that the trail route is designed and laid out so that it is
relatively simple and easy to follow for patrons.

2. The commissioner shall cause to be developed vacation itineraries
based on specific brewery trails, which shall identify for visitors
surrounding attractions, restaurants, farms, lodging and other exhibits
or places of entertainment as may be a part of the theme linking the
breweries on the brewery trail.

3. The commissioner shall work to develop discount packages for such
brewery trails, which may include the development of a brewery passport.

4. Nothing shall preclude the commissioner from contracting with an
independent vacation or travel package company to help develop vacation
packages along a brewery trail. The commissioner of the department of
transportation shall cooperate with the department in carrying out the
provisions of this section. The commissioner of the department of
transportation is authorized to permit the installation and maintenance
of signs on the state highway system for trails designated pursuant to
this section. However, to avoid confusion and to limit any possible
disruption of commerce, the trail designations called for pursuant to
this section shall be of a ceremonial nature and the official names of
such highways shall not be changed as a result of such designations.

* NB There are 2 § 181-e's