§ 236. Application. 1. The commissioner shall, within three months of
the effective date of this article, issue a request for proposals for
the business marketing program that shall include, but not be limited
to: the objectives of the program; the scoring that shall be applied for
selection; and the proportion or total amount of funds that may be
dedicated to certain expenditures such as media buys.

2. (a) Applications shall include the schedule, budget, scope, uses of
funds and theme of the proposed marketing program and contractual
service providers. Examples of proposed marketing and thematic
materials, written, print, video or radio, should be provided where
practical.

(b) Marketing plans shall utilize the state's "New York Loves Biz"
logotypes. Licensing of this logotype according to the accepted plan
shall be available to the selected applicants free of charge for the
duration of the marketing program. No advertising or marketing shall
contain references to or the name of any public official of the state of
New York or its political subdivisions.

(c) Applications shall identify the specific targets and audiences for
the marketing programs geographic reach of program and shall identify
appropriate and practical ways to measure the impact of the program on
the targeted audience.

(d) Applicants shall provide evidence that they have secured or have
available matching funds in equal amount to funds requested from the
program.