§ 174-c. Sales advertised to benefit a charitable organization. All
advertising, of every kind and nature, that a sale of goods, services,
entertainment or any other thing of value will benefit a charitable
organization shall set forth the anticipated portion of the sales price,
anticipated percentage of the gross proceeds, anticipated dollar amount
per purchase, or other consideration or benefit the charitable
organization is to receive. Provided, however, that advertising for
sales by a charitable organization that has not used the services of a
professional fund raiser or commercial co-venturer in any way for the
sale shall not be subject to the requirement of this section.