§ 131. Ownership of merchandise establishments and services to be
publicly revealed and displayed. Every person, partnership, association
or corporation owning or conducting any shop, store or other
establishment or service wherein the sale of merchandise at retail or
wholesale is carried on or transacted or a service is performed as a
business shall cause the true, full name, including the full first name
or legally registered trade name or names of the proprietor or owner or
proprietors or owners of such shop, store or other establishment or
service to be publicly revealed and prominently and legibly displayed in
the English language either upon a window of such shop, store or other
establishment or place where a service is performed or upon a sign
conspicuously placed upon the exterior of the building containing the
same. The foregoing provisions shall not apply to a person, partnership,
association or corporation operating under a lease, a department in a
shop, store or other establishment or service as aforesaid where the
lessor of such shop, store or other establishment or service is liable
to customers for merchandise sold by and the operations of such leased
department. Failure to comply with the provisions of this section shall
constitute a misdemeanor.