§ 350-c. Notice of proposed action. Before the attorney-general
commences an action pursuant to section three hundred fifty-d of this
article he shall be required to give the person against whom such action
is contemplated appropriate notice by certified mail and an opportunity
to show, either orally or in writing, why such action should not be
commenced. In such showing, said person may present, among other things,
evidence that the advertisement is subject to and complies with the
rules and regulations of, and the statutes administered by, the Federal
Trade Commission or any official department, division, commission or
agency of the state of New York.