§ 396-b. Advertisements. Any person, firm, corporation or
association, or agent or employee thereof, hereinafter called person,
who, being engaged in the business of dealing in any property, makes,
publishes, disseminates, circulates or places before the public or
causes, directly or indirectly, to be made, published, disseminated,
circulated or placed before the public, in this state, any advertisement
respecting any such property, in any newspaper, magazine, or other
publication, or over any radio station or television station, unless it
is stated in any such advertisement that the advertiser is a dealer in
such property or from the context of any such advertisement, it plainly
appears that such person is a dealer in such property so offered for
sale in any such advertisement; or when placing or causing any such
advertisement to appear in any newspaper, magazine or other publication
or radio or television station as described in this section, if
requested by the publisher of any such newspaper, magazine or other
publication or owner or operator of such radio or television station or
any agent or representative thereof to file with such owner or operator,
publisher, agent or representative thereof his true name, or where he is
transacting business under a name other than the true name pursuant to
law, then the name under which such business is transacted, and each
business address wherein any business is transacted by him, in the class
of property advertised or to be advertised for sale in such
advertisement, shall make any false statement in relation to any of such
items; or if requested by the publisher of any such newspaper, magazine
or other publication or owner or operator of such radio or television
station or any agent or representative thereof to file with such owner,
operator, publisher, agent or representative thereof a statement showing
whether he is causing such advertisement to appear or is offering to
make such sale or disposition or transaction, as herein set forth, as
principal or agent, and if as agent, to set forth such information as is
specified in this section, in relation to his principal as well as in
relation to himself, shall make any false statement in relation to any
of such items; is guilty of a misdemeanor.