§ 396-c. Advertisements by persons engaged in dental business relating
to dentures and bridges. Any person engaged in the business of
supplying, constructing, reproducing, relining, repairing, adding or
directing the application of any substance of a permanent nature to
dentures, bridges, appliances or other structures to be worn as
substitutes for natural teeth:

(a) who shall advertise his services, technique or materials to the
general public by means of advertisements in public newspapers,
magazines or by radio or television display advertisements, excepting
advertisements in professional or trade papers, trade journals, trade
directories, trade periodicals, trade magazines, and in the public
telephone directories other than displaying advertising in the latter,
or

(b) who shall in any way directly solicit the patronage of the general
public for any dental services, dental materials or dental appliances;
shall be guilty of a misdemeanor.