§ 584. Exceptions. The provisions of this article shall not apply to
any sale advertised as an "alteration sale," "remodeling sale,"
"clearance sale," "surplus stock liquidation sale," "floor sample sale,"
"inventory reduction sale," "special purchase sale," or any other
advertising or designation by any other expression or characterization
similar to any of the foregoing giving notice to the public that the
sale will not precede the abandonment of a business location, nor shall
this article apply to the following persons:

(a) Persons acting pursuant to an order or process of a court of
competent jurisdiction;

(b) Persons who are required to file an accounting with a court of
competent jurisdiction;

(c) Persons acting in accordance with their powers and duties as
public officers;

(d) Any publisher or employee of a newspaper, magazine, or any
operator or employee of a radio or television broadcasting station, who
publishes or broadcasts any such advertisement in good faith without
knowledge of its false, deceptive and misleading character, or without
knowledge that the provisions of this article have not been complied
with;

(e) Any duly licensed auctioneer, selling at auction;

(f) Any insurance corporation, or any association, firm or
corporation, the controlling interest in which is owned by any insurance
corporation or corporations, which, pursuant to the terms of a policy or
policies of insurance, acquires title in or to any goods, wares or
merchandise damaged by fire, smoke, water or otherwise, and which
advertises and sells such goods, wares and merchandise as salvage.