§ 672. Definitions. 1. The term "consumer" means any renter,
purchaser, or subscriber of goods or services from a video tape service
provider or video tape seller.

2. The term "ordinary course of business" means only debt collection
activities, order fulfillment, request processing, and the transfer of
ownership.

3. The term "personally identifiable information" means any
information which identifies a person as having requested or obtained
specific video materials or services from a video tape service provider
or video tape seller.

4. The term "video tape service provider" means any person engaged in
the business of rental of prerecorded video cassette tapes or similar
audio visual materials, or any person or other entity to whom a
disclosure is made pursuant to section six hundred seventy-three of this
article but only with respect to the information contained in the
disclosure.

5. The term "video tape seller" means any person engaged in the
business of selling prerecorded video cassette tapes or similar audio
visual materials, or any person or other entity to whom a disclosure is
made pursuant to section six hundred seventy-four of this article, but
only with respect to the information contained in the disclosure.

6. The term "informed, written consent of the consumer" means that the
video tape service provider prior to furnishing any video tape services
shall offer the consumer an opportunity conforming to the notice
contained herein to elect not to have personally identifiable
information disclosed. Such notice shall be in writing in at least ten
point bold face type, affixed to any membership, subscriber or rental
agreement between the consumer and the video tape service provider, and
shall be posted on a sign in full and clear view of the consumer at the
point of rental transaction, and shall read as follows:

This video tape service provider from time to time provides to
marketers of goods and services, the names and addresses of customers
and a description or subject matter of materials rented by video
customers. You have the right to elect not to have your name, address or
the description or subject matter of any material rented included in
such lists. This election may be changed by you, in writing, at any
time.
I do not object to the release of my name, address or the description or
subject matter of the material rented.
________________________________
Signature
I do object to the release of such information.
________________________________
Signature